What is the best email marketing software? Marketers have probably asked this question one too many times. It’s hard to choose because new programs are appearing right and left. It’s also a tool no company can stay without for too long. You simply need email marketing software.
The history of email marketing is quite brief. We started with a simple email list. People would sign up, we would send them broadcast emails and that was about it. When the mailing list starts to grow, this scheme poses a problem. Clearly, you need automation. Over time, we built email marketing systems to be more sophisticated. Today we’ll look at some of the top ones in the market to help you stay one step ahead.
MailChimp deserves a spot at the top of the list because it is easily one of the most popular email marketing services. The interface is quite intuitive and there’s a variety of useful tools and devoted support from the team. MailChimp integrates with Shopify and WordPress as well as other platforms.
You will have a very easy email creator, autoresponders, and access to tracking and analytics. A unique feature is the possibility to set up the different delivery times for customers depending on their timezones and segmentation based on geolocation.
If we talk in terms of popularity, AWeber breaks all records. You have access to a variety of tools whether you’re a small or medium business to help you manage email marketing. AWeber connects to WordPress and is super easy to get started.
You will have access to email templates, be able to manage your lists, autoresponders and tracking and insights. You get plenty of support along the way with how-to videos, tutorials and live webinars. AWeber is free for the first 30 days and later the pricing starts at $19 a month.
3. Constant Contact
Another big player on the market is Constant Contact. The service is considered one of the fastest growing ones in the world. The perks are that it’s easy to use to get started right away. You can manage templates, contacts and email lists. You also get access to reporting and tracking, have tools for social media sharing and 1GB of storage.
What differentiates Constant Contact from other services is that you get support via live chat and a big library of resources. Constant Contact is the perfect solution for small businesses. There is a 60 day free trial and other plans have the starting price of $20 a month.
ConvertKit is a relatively new player on the market. It’s become a favourite for many authors, bloggers and marketers. It’s a powerful platform that allows you to offer content upgrades and incentives with signup forms. There are also ways to easily manage auto-responders.
It’s a beautiful platform with a really pleasing interface. You can quickly create forms, follow up sequences, and other categories conveniently in a column on the right. ConvertKit plans start at $29 a month with the possibility of a 30-day refund.
Another popular email marketing software that is easy to use and really simplifies the whole process. If you’re just a beginner and starting to get into email marketing, check this one out first. You have some great automation tools for campaigns, an easy-to-use drag and drop builder. You also have access to A/B testing, tracking and all the other perks of email marketing softwares.
GetResponse has a free 30 day trial and pricings that start at $15 a month.